COVERT
Mexican fashion brand created in Monterrey, México with the objective of enhancing online capabilities thus
creating a more subtle transition between the real fashion world and the upcoming new fashion designers.
This presentation covers the photoshoot, the lookbook photos and the selection process
based on our beliefs of the COVERT MANIFESTO.
~
The designer is a human being.
Aesthetic is distinctive, clear and continuous.
Refinement as a silent authority.
Preconceptions restrict.
Collaborate only enriches.
Appreciation for the imperfect.
Deconstruction grant freedom.
Detachment from the unnecessary.
Emotions, rather than immediate taste.
Ruled by innovation.
Attain equilibrium.
~
COVERT
Concept Photoshoot
Concept Photoshoot
COVERT
The Selection
COVERT
Post-production
COVERT
Lookbook Photoshoot
CREDITS
Fashion Designers:
Javier Topete
Marcela Aguilera
Fabiola Perez
Javier Topete
Marcela Aguilera
Fabiola Perez
COVERT Refinement 2013 Fall / Winter
Denisse Carillo
Arturo Soto
Exploration and concept design:
Denisse Carillo
Typeface, logo and concept:
Denisse Carillo
Package Design:
Andrea Cortés
Product Photography
Andrea Cortés
Arturo Soto
Web Design Concept
Andrea Garza - Vertebral ®
Arturo Soto
Graphic Designers:
Andrea Garza
Denisse Carillo
Andrea Cortes
Karla León
Arturo Soto
Photography:
Juma Herrera - Nation ®
Juma Herrera - Nation ®
Lookbook Photography:
Diego Figueroa
Diego Figueroa
Digital edition and Photography edition:
Arturo Soto
Arturo Soto
Makeup Artist:
Milena Romo
Denisse Lozano
Denisse Lozano
Model Agency Orange Marketing®
Lucía González
David García
Lucía González
David García
Video 1:
Daniel Cantú - Nation ®
Daniel Cantú - Nation ®
Video 2:
Juansa Avalos
Makeup Artist:
Milena Romo
Denisse Lozano
Model Agency Orange Marketing®
Lucía González
David García
