This project was meant to rebrand Cocoa Island by Como, a luxury resort in Maldives.

 

The problem with the existing branding is that it is not as attractive and strong to appeal as a vacation spot. Inspired by emerald beach and bright sandy shores, I meant to reflect the feeling of freshness in the logo, while keeping it modern and luxurious. The Logotype is classic. The abstract logo above logotype is meant to embody several imageries: beach parasol, seashell, or the outline of Cocoa Island. The logo is asymmetric and rather rough because I wanted to look fresh and spontaneous.