Travel Tech Superhero — RateHawk

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RateHawk is a travel service designed for professionals. During our rebranding efforts, we aimed to update the visual identity without compromising the core elements, such as the yellow color and the recognisable brand logo featuring a bird silhouette. At the same time, our ambition was to create a new, bold, and vivid visual style that aligns with our brand strategy and is more suitable for a modern travel tech company.

Rate Hawk's brand purpose revolves around supercharging customers' progress. Every travel agent becomes a super agent with the assistance of our product. Thanks to the speed and convenience of our service, agents gain more energy, strength, and opportunities for career growth. Keeping this idea in mind, we embraced the "superpower" concept.

The logo hasn't undergone significant changes, but a new meaning has emerged behind the logo. It now represents not only the fastest predator but also a superhero bringing energy and light to the customers.

The superhero aesthetic also calls for vivid colors. This led us to transition from the warm, conservative, heavy yellow to an energetic, vivid, light yellow. Typography was also inspired by comic aesthetics. The font possesses a vivid, bold, and confident character, created to motivate and inspire. A light beam serves as the central brand element, symbolizing supercharging and associated with superpower.

The angle of the beam precisely reproduces the hawk's movement in the logo. This simple yet versatile element is used in a wide range of layouts, from websites to merchandise, from banners to social networks designs. The style turned out energetic, bold, positive, vivid, progressive, dynamic.

It stands out from the competition and encourage our partners to release their superpower, spread their wings and energize their business with the help of Rate Hawk.