Miditer is a brand dedicated to redefining the concept of a healthy lifestyle through its all-natural products. From envisioning a future where consumers can enjoy the benefits of nature in every aspect of their lives to the meticulous creation of individual content pieces, Miditer is a testament to a vision brought to life. This Behance project showcases our journey in establishing Miditer, from name generation to marketing strategies, and the cohesive story that ties it all together.
When developing Miditer's brand identity, our primary focus was on preparing the brand for the international export market. This process demanded a precise balance of various factors, including brand building, honoring the parent brand's heritage, and, most crucially, managing sustainability. This Behance portfolio paragraph delves into the intricacies of our approach and showcases how Miditer's brand identity is meticulously crafted for global success.
Our creative team was entrusted with the exciting task of creating a diverse range of collaterals for Miditer, spanning from event stall designs to Point of Sale (POS) items like brochures and banners. Drawing inspiration from minimal design, our approach revolved around crafting a design ecosystem that conveyed information at a glance, empowering consumers to instantly grasp the essence of our products without clutter. This Behance portfolio paragraph takes you on a visual journey through our simplified design ecosystem for Miditer.
