Trailer created to promote the 2014 Pitchfork Music Festival taking place in Chicago. I expanded and built upon the visual style of the festival's official website and managed to squeeze in all 43 of the artists performing this year. The animation was created using a combination of After Effects, Illustrator, and Cinema 4d. Completed as part of a complete festival package by Optimus Design.
Full Credits:
Pitchfork
Creative Director: Michael Renaud
Creative Director: Michael Renaud
Optimus Design
Lead Design & Animation: Mark Butchko
Lead Design & Animation: Mark Butchko
Music: Giorgio Moroder