Brand identity for a pilot training software startup
CHALLENGE
JETUP, an innovative tech startup, has developed aviation training software that offers training organizations an electronic tool that is efficient, accurate, and user-friendly. The software allows for the creation of aircraft training programs, including maintenance and pilot training, that are tailored to the needs of individual trainees.
APPROACH
Developing the logo and brand identity we aimed to create a bold visual solution that would force the effective brand launch, help it to stand out and attract new clients. Our strategy was to be not like others – fresher, brighter, catchier and more unexpected.
IDEA&DESIGN
The visual idea is based on a simple metaphor of a starting rocket. It combines two meanings – we launch people into the sky as well as help the training organizations to quickly expand their business. Effectiveness, speed, innovation and development are key characteristics of the visual eco-system. The identity is dynamic and uses motion design and animation. The sky blue and leading red are used in combination with conservative black and white. The star icon element highlights the ambition of the startup. The brand is bold, straightforward, modern and creative.
