Lovely photos by © Noreste :)
Victorinox Heritage Collection
Storytelling / Packaging / Graphic / Product / Product Redesign / Final Arts
Photo Retouching / 3D / Rendering
Beyond their popular branding, Victorinox has an emotional connection with its consumers through the stories linked to their famous knives; therefore we decided to use their powerful identity by placing the logo over their red background on all of the top covers and their signature aluminum texture on the inferior sections.
Storytelling has gained prominence throughout the range, being present both in the rear parts and inside the packaging. The original bottle was inspired by the oxygen tanks used in alpinism, so we decided to guide the customer on an olfactive adventure on the swiss mountains through a series of topographic elements where we compare the base notes to a base camp, and the top notes to a summit; as well as using the brands color and history inside of the pack for a subtle surprise when opened.
