So to promote the blood donation through young people, CENTRO NAZIONALE SANGUE has launched the campaign REDONO.
The same name borns as a wordgame based on the concept of blood (evocated by the word “RED-”) and the necessity to “turn on” donation through youngs (“-ON-”| “-DONO”).
From this idea to the concept for the campaign logo that include in the lettering a bloody “on” button.
The same name borns as a wordgame based on the concept of blood (evocated by the word “RED-”) and the necessity to “turn on” donation through youngs (“-ON-”| “-DONO”).
From this idea to the concept for the campaign logo that include in the lettering a bloody “on” button.
Campaign promotional poster
Italo train costumization with REDONO campaign posters
Italo train costumization with REDONO campaign posters
