Branding & Illustration___ 2023
Josefina Fardaus
Fardaus
Branding & Illustration
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Josi Fardaus used to work as a Yoga teacher and her original branding was all about promoting that. Last year, she decided to start a Tarot reading workshop and instantly fell in love with this esoteric universe.
She contacted me to re-design her original branding so she can offer her Tarot services to the world. The only requirement for me was to add a "bee" to the brand since it's not only the symbol that gave way to her new path, but it also represents "hard work, dedication, and generosity".
Following this reference, I decided to create a brand that showcases intuition, subtility, and spirituality, as these are the three elements that represent Josi's Tarot side the best. She connects with her patients through intuition and communicates the messages in a lovingly and subtle way.
I hope you enjoy this project as much as I enjoyed it while going through the process.
Mechi Barron
