JOY APP PEPSICO CREATIVE CONCEPT
As a pitch proposal, I led the creative team in developing a new brand concept that reflected the characteristics of the JOY App from Pepsico in the latin american market. Based on the target audience that included diferent age ranges and a super app that allowed you to win prizes, have interactive experiences and claim Joy Points. We wanted for you to feel like a part of a larger platform that embraced people from all around and gather inside the app.
This was how "The Joy Generation" was formed, here is a manifesto video to better explain the concept and key art made by the art team.
