The Indian Premier League is India’s annual marketing super bowl where cricket clubs and star players win attention of every brand on
the field. However, this year Cadbury choose to recognize the unknown ‘off-the field’ heroes behind the game - the Ground staff.
In keeping with the brand’s purpose of generosity we proudly sponsored them for the cricketing season this year. We did this by giving the ground staff the experience of the same special treatment the star cricket players get. Be it their nutrition, stay, commute or kit – we took care of it all for the entire duration of the tournament. In this way, we acknowledged the unacknowledged heroes of cricket.
In keeping with the brand’s purpose of generosity we proudly sponsored them for the cricketing season this year. We did this by giving the ground staff the experience of the same special treatment the star cricket players get. Be it their nutrition, stay, commute or kit – we took care of it all for the entire duration of the tournament. In this way, we acknowledged the unacknowledged heroes of cricket.
Awards:
APPIES Asia Pacific
Silver: Pro Bono / Festive / CSR / Govt / Cultural / Entertainment
Silver: Pro Bono / Festive / CSR / Govt / Cultural / Entertainment
Bronze: Food & Beverage
MAD STARS (AD STARS)
Finalist: Interactive Stars
Finalist: Mobile Stars
Finalist: Mobile Stars
Finalist: Sustainability Development Goals Stars
One Show 2023
Shortlist: Direct Marketing / Non-traditional & Guerrilla Marketing
Shortlist: Non-traditional & Guerrilla Marketing / Non-traditional & Guerrilla Marketing
Shortlist: Social Media / Stunts & Activations8 shortlists in various categories
Effies India 2022
Finalist: Corporate Advertising/ Reputation
Finalist: Carpe Diem
Case Study
