Brief
HYPEB, is a streetwear marketplace (along the lines of CAPSUL). While they predominantly stock apparel, they are planning on making their foray into sneakers. Conceptualise a creative asset (along with captions) they can share from their social handles for:
1.Pre-buzz: tease the launch without explicitly revealing details about what this outcome from the pre-buzz creative would be for followers to open the app and click on the ‘set a reminder’ CTA.
2.Launch: announce the collection is now live to get followers to come to the app.
HYPEB Creative asset - Pre Buzz and Launch - Doc Link
Launch film : 1.30 minutes
Voiceover:
Choose your reality
Concept.
It’s what we exist in.
For some, it's comforting.
For some, it’s limiting.
And for some, it’s unknown.
It’s viewed from the lens of perception -
Yours, mine and theirs.
But beyond the bounds of our perception,
lies reality -
Yours, mine and theirs.
The idea is to not seek out one true reality,
but to live different versions of it,
and to create your own -
one that is Powerful. Comforting. Exciting. Rhythmic. Admirable.
It's a multiverse
that you’ve stepped into.
Choose your reality
or sneak into different ones.
Because
It’s your choice. Your experience. Your reality.
