The Group Travel is one of MAM Travel’s subsidiaries, specializing in providing elite travel experiences for Hajj & Umrah as well as travel planning for a variety of destinations around the world.
We were approached to create a comprehensive verbal & visual identity for The Group Travel. Their goal was to rebuild the brand as a luxury travel brand, focusing on the sophisticated travel experience the company offers.
Keywords: Sophistication - Quality - Luxury
Our brand identity design featured a refined monogram within a shape that conveys luxury and the opulent experience the brand provides. We also chose colors that evoke luxury, such as pine green and golden yellow.
We’ve also helped The Group Travel find their unique brand voice, defining their personality, core messages and communication strategies.
Shoair Studio’s Team:
Verbal Branding: Mostafa Kamel
Logo & Identity Design: Hoda Yassen
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