品牌簡介
發跡於英國沃金、以高性能跑車聞名，McLaren 是駕馭科技與工藝的新世代象徵，將速度推上極致，在賽道上恣意奔馳。為慶祝中秋佳節，團隊以光速的軌跡作為創意靈感，為車主送達閃耀真摯的祝福。象徵節日的滿月符號轉化為一個圓形入口，隱身於速度線條後，在禮盒正中央靜謐閃耀；乘載無盡可能與未知，McLaren 引領駕駛朝著月光疾行飛馳。
Background
Originated in Woking, England, and famous for its breathtaking high-performance road cars, McLaren is an iconic symbol of technology and craftsmanship in the new generation, pushing the speed to the limit and racing on the track. To celebrate the Chinese Moon Festival, and inspired by the idea of light trail, the design team transformed the trajectory of the speed of light to the packaging graphic to deliver the sincere blessings to the drivers. The dazzling silver full moon symbol is a circular entrance, hidden behind the speed lines and shines silently in the center of the gift box; Carrying the infinite possibilities and enthusiasm for cars, McLaren leads the drivers shoot for the moon and navigates into the unknown.
設計方案
McLaren 中秋禮盒將速度線結合錯視效果，交織出光速的軌跡，模糊了空間與時間的界線。設計將文字與速度感線條交錯，表現品牌跑車的急速印象、現代氛圍感；頂部及下方以 McLaren 字樣從月亮旁呼嘯而過，展現一動一靜的對比張力。整體設計細膩而大膽，在呼應品牌色的橘色美術紙上，以網版印刷與燙亮銀展現質感，並搭配閃亮的銀鉑紙封套，在皎白明月下共度中秋佳節。
Design
The core idea of packaging is to combine speed lines with geometrical optical illusion effect to interweave the trajectory, and blur the boundaries between space and time. Text and lines are intertwined to express the fast impression and modern atmosphere of the brand's high-tech cars; the text whizzing by the top and below of moon, showing the contrast between movement and stillness. The overall design is delicate and bold. It is printed on orange paper that echoes the brand color, and uses screen printing and foil stamping to show the high quality.
