Leonardo Farfan's profile

Superior Roman Shades Brand Redesign




Superior Roman Shades, a premier manufacturer specializing in crafting bespoke, high-quality window treatments exclusively for the interior design trade, approached me with a vision. Their request was clear: a brand redesign that perfectly complemented the launch of their new website. This project was a fusion of elegance, professionalism, experience, and a timeless design.

As the project unfolded, I meticulously curated each aspect of their brand identity to encapsulate the essence of sophistication and excellence. The design harmoniously melded the aesthetics of elegance and professionalism, ensuring a visual identity that resonated with their clientele. This redesign marked the brand's transition towards a timeless, enduring image.

The end result was a brand that seamlessly mirrored Superior Roman Shades' commitment to quality and aesthetics, reinforcing their status as a preferred choice in window treatments for interior designers. This project showcases my ability to transform a brand, ensuring it not only meets the client's objectives but also captivates the target audience with a fresh, timeless, and elegant image.

Check their website here!



Superior Roman Shades Brand Redesign
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Superior Roman Shades Brand Redesign

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Creative Fields