Zen is a modern, high-level programming language designed for simplicity, empowerment, and innovation. In contrast to other developer languages, Zen promises to offer a flawless workflow for developers to build in a Zen state of mind.
Inspired by the Buddhist Enso symbol, Zen logo embodies the essence of balance in Zen and marks the flawless workflow for developers where they stay in the flow. Clean lines are simple yet, powerful.
Color palette consists of the earthy neutrals. It is inspired by the Zen buddhism aesthetics.
Typography is chosen to be sustainable for further use as the product and brand scales. It is easy to combine for different platforms and mediums for the future.
IBM PLEX MONO is highly recognizable for the developers (the target audience). It gives a sense for action and focus for developers as they are accustomed to do so while developing or coding. Therefore, IBM Plex Mono is used for the action items for whole brand identity including the website. (Like for buttons and clickable links.)
