YEAR AGENCY CLIENT
2023 David NY Dove
2023 David NY Dove
→ If New Yorkers can proudly display their underwear, why not create a day for women to confidently show their armpits on the New York subway? DOVE "No Sleeves Subways Ride" event celebrates self-expression and real beauty in a fun and disruptive way, empowering New York women.
We’ll take over various subway stations and subway cars around NYC, and place posters
inviting women to wear sleeveless tops on “Show your pits day”.
Agency: David NY / Ogilvy London
Role: Art director
Client: Dove
