Out of a rubbish idea, comes a great one!
The Blank Sheet Project
The Blank Sheet Project
Brief
“The Blank Sheet Project” is a creative platform created by Arjowiggins co. where famous designers have created fabulous artwork based on paper.
Create a viral movement challenging designers around the world to get creative with paper and join “T.B.S.P”.
Concept
I thought the best way to get designers involved was to hit them over the head with it. Literally. And film it. Out of a rubbish idea comes a great one!
Strategy
Over a period of ten days the best art Universities in UK will witness the development of the crumpled paper movement. Meanwhile, Design agencies will be receiving the crumpled paper direct mail. Both media will lead to the Youtube group created by Arjowiggins, where all videos will be available for students to see themselves and for professionals to enjoy the campaign and get inspired. Short and humorous clips will be created and posted on design blogs. Social Media is crucial for this campaign. Facebook, Twitter, Flickr and Behance accounts will be created for the crumpled paper movement along with a Linkedin account targeted toward professional designers.
“The Blank Sheet Project” is a creative platform created by Arjowiggins co. where famous designers have created fabulous artwork based on paper.
Create a viral movement challenging designers around the world to get creative with paper and join “T.B.S.P”.
Concept
I thought the best way to get designers involved was to hit them over the head with it. Literally. And film it. Out of a rubbish idea comes a great one!
Strategy
Over a period of ten days the best art Universities in UK will witness the development of the crumpled paper movement. Meanwhile, Design agencies will be receiving the crumpled paper direct mail. Both media will lead to the Youtube group created by Arjowiggins, where all videos will be available for students to see themselves and for professionals to enjoy the campaign and get inspired. Short and humorous clips will be created and posted on design blogs. Social Media is crucial for this campaign. Facebook, Twitter, Flickr and Behance accounts will be created for the crumpled paper movement along with a Linkedin account targeted toward professional designers.
Out of a rubbish idea comes a great one!
Direct mail distributed to design agencies
