Proposal of visual identity of the new Adidas Group cafeteria “STRIPES”.

Visual language is based on progressive graphics mixed with corporate font and food forms.

Illustration system reflects the philosophy of taking care about diet and food served in stripes.

Communication is simple, food dressed in different stripes, as every part of daily manu is made and prepared
by the team.

 

Proposal has been rejected in the 2nd phase of design process.

 

Done at EIGA Design in 2013

 

Graphic design&illustration: Karol Gadzala

Art direction: Elly Plass & Henning Otto