Case Study: NYC A1 Home Improvement - Facebook and Google Ads Campaign
Client Overview: NYC A1 Home Improvement is a reputable home improvement company based in New York City. They offer a wide range of services, including kitchen and bathroom renovations, roofing, flooring, and general remodeling. The company was looking to increase their online visibility and generate more leads to boost their business in the highly competitive home improvement industry.
Objective: NYC A1 Home Improvement approached Ismail Hossain, a Facebook and Google Ads expert, with the following goals:
1. Increase online visibility and brand awareness.
2. Generate high-quality leads interested in home improvement services.
3. Maximize the return on advertising spend (ROAS) while minimizing ad costs.
Strategy:
1. Comprehensive Audience Research: Ismail conducted thorough research to identify the target audience for NYC A1 Home Improvement. He used a combination of demographic data and online behavior to create detailed customer personas.
2. Tailored Ad Campaigns: Ismail created distinct ad campaigns for Facebook and Google, each tailored to the platform's strengths. The Facebook campaign focused on visual content and engagement, while the Google Ads campaign targeted users actively searching for home improvement services in NYC.
3. Compelling Ad Creatives: Ismail designed eye-catching ad creatives for both platforms, showcasing NYC A1 Home Improvement's previous work, customer testimonials, and special offers. These creatives were optimized for mobile and desktop displays.
4. Keyword Optimization: For Google Ads, Ismail conducted extensive keyword research to identify the most relevant and high-converting keywords related to home improvement in NYC. He also implemented negative keywords to filter out irrelevant traffic.
5. A/B Testing: To ensure optimal performance, Ismail continuously A/B tested ad copy, images, and targeting parameters to refine the campaigns over time.
6. Landing Page Optimization: Ismail ensured that the landing pages were user-friendly, mobile-responsive, and designed to convert visitors into leads. He also incorporated call-to-action buttons and contact forms to capture potential leads.
Results:
Facebook Ads Campaign:
#. Impressions: 1.2 million
#. Click-Through Rate (CTR): 3.5%
#. Lead Generation: 850 leads
#. Engagement: 15,000 likes, shares, and comments
#. Ad Spend: $5,000
#. ROAS: 5x
Google Ads Campaign:
* Click-Through Rate (CTR): 6.2%
* Lead Generation: 450 leads
* Conversion Rate: 9%
* Ad Spend: $4,000
* ROAS: 6x
Conclusion:
Ismail Hossain's expertise in Facebook and Google Ads successfully helped NYC A1 Home Improvement achieve their marketing objectives. The combination of well-researched audience targeting, compelling ad creatives, and ongoing optimization resulted in a significant increase in online visibility, engagement, and lead generation. The high ROAS demonstrated the cost-effectiveness of the campaign.
NYC A1 Home Improvement now has a steady stream of leads interested in their services, and their online presence has improved significantly. Ismail's strategic approach and consistent monitoring and optimization of the campaigns played a pivotal role in the success of this case.
This case study illustrates Ismail Hossain's proficiency in Facebook and Google advertising and highlights his ability to deliver tangible results for clients in the competitive home improvement industry.
Contact us: hossainbismail68@gmail.com
