Garage Nouveau
Brand Identity
The Client
Garage Nouveau Archivio Italiano, a women's clothing brand, sought a transformation in its image. The client desired a more contemporary appeal, steering away from its vintage roots and embracing a more modern aesthetic. The brand aimed to attract a dynamic, colorful, and fashion-forward audience while retaining comfort and style.
The Objective
The objective was to rebrand Garage Nouveau Archivio Italiano, pivoting its identity to reflect a modern and vibrant sensibility. The brand sought to resonate with a diverse clientele - particularly women who embody a vibrant, dynamic lifestyle. The focus was on creating a collection that fused comfort with a trendsetting allure, resonating with the modern, working, and fashion-conscious woman.
The Outcome/Solution
The outcome involved a strategic evolution of Garage Nouveau Archivio Italiano, introducing contemporary designs and styles that harmonized comfort with a fashion-forward approach. The brand's collections now boast a vibrant array of colors, modern cuts, and versatile pieces suitable for both work and leisure. The revamped image succeeded in attracting the ideal customer - a modern, fashion-conscious woman who values comfort and color in her dynamic, on-the-go lifestyle. The brand's transformation resonates with its audience, offering a fresh and contemporary outlook while staying true to its Italian roots.
— Designer: Pierfilippo Ariano, Stefano Barbieri
Year 2023
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