Frasca Hospitality Group is a renowned and innovative hospitality company that has been shaping the culinary landscape with its unique and diverse dining experiences. With a commitment to excellence and a passion for creating memorable moments, Frasca Hospitality Group operates a portfolio of restaurants that span a wide range of cuisines and atmospheres. Led by a team of talented chefs and hospitality professionals, the group's establishments are known for their exceptional food, impeccable service, and inviting ambiance.
Rebranding • Art Direction
Client • Frasca Hospitality Group Agency • Moxie Sozo Designer • Eszter Czajkowski-Nyari
frasca
/frà·sca/
The term "frasca", derived from the Friulian language, means "branch" or "bough" and symbolizes the Friulian custom of displaying a dry branch outside the family farm to indicate the availability of newly-produced wine for sale. Situated in the northeastern part of Italy, Friuli Venezia Giulia, a region bounded by Austria, Slovenia, and the Adriatic Sea, boasts a rich tapestry of cultural influences, a varied geographical landscape, and breathtaking natural beauty.
