A true legend with big ideas
The most beloved classic of all the time, Negroni, was born from a revolution.
A count walks into a bar, has unexpected idea and change a recipe that had been made the same way for centuries: a new classic is born.
To lead a revolution we need to bring back the true revolutionary.
In order to do so, the Negroni family provided a single image of the Count.
In order to do so, the Negroni family provided a single image of the Count.
For months an AI studied what he looked like and matched every little detail that made Camillo who he was. This deepfake technology transformed the face of an actor
and brought Count Negroni back to for the aperitivo.
On a maxiscreen, people had the chance to talk with the count himself about new ideas and to taste them, during the first deepfake live event.
CREDITS
Client: MALFY GIN
Agency: I MILLE
Client Manager: Marika Casola
Creative Lead: Marta Nava
Art Director: Guido Lo Pinto
CDP: Rambla Studio
THANK YOU
