OBJECTIVE:
To call the attention of Retail Managers for the introduction of a new version of "La Lechera" with an original toolkit.
SOLUTION:
The idea was to create a cardboard box with the shape and look and feel of a cookbook. When opened, a pop-up of some desserts with dairy topping unfolded in order to give an example of some common uses of the product.
The box also contained the real product along with a small gift in a metal container and a digital presentation in a cd that simulated a real pancake.
The purpose was to go beyond traditional toolkit boxes.
