In 2022, we partnered with Aston Martin for their most significant product marketing campaign of the year, featuring the luxurious DBX707 SUV. The idea behind this campaign was to reveal the sophisticated design hidden beneath the DBX707's exterior and creatively showcase its exceptional performance across different environments.
To bring this vision to life, we created 7 short films, each focusing on a unique feature of this luxury SUV, complemented by a Hero Film that ties everything together.
Ball Bearing Turbochargers
Wet Clutch Transmission
Carbon Fibre Propshaft
Limited Slip Differential
Air Suspension
Carbon Ceramic Brakes
Aerodynamics
Visual development
Credits
Creative Director: Igor Voloschuk
Director: Anton Shavkero
CG Supervisor: Vladimir Mischenko
Head of Production: Dmitry Egorov
Producer: Olya Nikolaeva
Line Producers: Olga Shkurenkova, Daria Dereviashkina
CG Artists: Oleg Butov, Yaroslav Goglev, Dmitry Lebedko, Ars Sozinov, Anatoliy Fedorov, Alex Gorin, Ivan Durnev, Zinnur Mustafin, Alexey Ryabov, Yuriy Adam, Oleg Trubnikov, Timur Baym, Peter Betenev, Vlad Petrenko, Zaur Tamadaev, Simas Liukaitis, Vilius Kazlauskas
Storyboard Artist: Daria Balashowa
Sound: Alex Zaripov
Aston Martin
Head of Brand Marketing: Simon Humphris
Brand & Campaigns Senior Manager: Lottie Boyce
Campaigns & Content Senior Executive: Jess Gohl
Superunion
Executive Creative Director: Stuart Radford
Executive Creative Director: Stuart Radford
Creative Director: Sam Hall
Strategy Partner: Adam Sefton
Client Partner: Suzanne Neal
Strategy Partner: Adam Sefton
Client Partner: Suzanne Neal
