Maria Varsami's profileEvangelia Moschou's profile

Recreate Packaging _ ugly-pack

Multiple Owners
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Packaging packaging design Food waste recreate packaging ugly produce Fruit strawberry strawberries reduce waste ugly

Ugly-pack addresses food waste by aiming to shift consumer perceptions of "ugly" produce. Often, food is disregarded or discarded based on appearance, creating waste. This pattern extends across farms and retailers, contributing to the issue. This packaging aims to inspire change in grocery stores by embracing “ugly” produce. Taking shape as a deformed prismatic box, Ugly-pack seeks to reduce pickiness and accept flaws.

PUBLIC CHOICE AWARD WINNER in Recreate Packaging 2023 by Stora Enso

Packaging packaging design Food waste recreate packaging ugly produce Fruit strawberry strawberries reduce waste ugly
Packaging packaging design Food waste recreate packaging ugly produce Fruit strawberry strawberries reduce waste ugly
Packaging packaging design Food waste recreate packaging ugly produce Fruit strawberry strawberries reduce waste ugly
Packaging packaging design Food waste recreate packaging ugly produce Fruit strawberry strawberries reduce waste ugly
Project by: Moschou Evangelia, Varsami Maria Effrosyni
Recreate Packaging _ ugly-pack
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Maria Varsami's profileEvangelia Moschou's profile
Multiple Owners

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Maria Varsami's profile
Thessaloniki, Greece
Evangelia Moschou's profile
Thessaloniki, Greece

Recreate Packaging _ ugly-pack

Personal preferences contribute significantly to food waste. Consumers are more inclined to purchase aesthetically pleasing produce, discarding t Read More

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