"Nature's Energy Drink" Campaign is a marketing strategy designed to increase brand awareness of CoAqua - an upscale pure coconut water sourced directly from the Mekong River, Vietnam & packaged in a sleek glass bottle; boasting lots of health benefits.
The beverage is mainly targeted for sales to bars & cafés around Hong Kong; and a target audience of young millenials who are energetic & constantly seeking out new experiences.
Using an outdoor format, the web & social media: the integrated campaign seeks to create a narrative around the relatively new product & establish it as the go-to beverage for an active lifestyle.
Outdoor Ad - Cliff Diving Glass Panel Decal (Guerilla)
Outdoor Ad (Close-up) - Take a dive with Nature's Energy Drink. CoAqua™ coaqua.co.nz
