Creation of concept, experience design, set design, brand activations, and content strategy for the launch of the new YSL Libre fragrance in Brazil. Based on a briefing that challenged the creation of a "Big Event" centered on the concept of "Unfiltered Freedom", a disruptive 360 event was created, in a unique location with an urban, alternative, premium atmosphere.
Agency: V3A
Art Direction & Design: Beatriz Garcia-Tapia
3D: Cesar Lemgruber
Project Management: Carolina Mattos
Production: Cleise Britto
Art Direction & Design: Beatriz Garcia-Tapia
3D: Cesar Lemgruber
Project Management: Carolina Mattos
Production: Cleise Britto
BID Presentation
3D Project
On Tuesday 7th June, YSL Beauty celebrated the launch of its new fragrance in Brazil, Libre Eau de Toilette, with a party at Central 1926 São Paulo, which featured a dance floor, musical performances, experiences, and activities to present the launch and the brand's complete catalog of fragrances and makeup.
With the concept "Freedom without filters," the party immersed its guests in the YSL universe, with two dance floors energized by DJs Corvina and Bhaskar.
