On Gamer's Day, Trident X, turned the most popular cheat codes into codes to redeem chewing gum in the real life. Players only had to input the most famous cheats from video games on Rappi, and instantly, they received coupons to exchange for Trident X.
Publicis Groupe
Digitas / Publicis Play
Creative VP: Camilo Carvajal
General Director: Tatiana Murillo
General Creative Director: Jonathan Quimbay
Creative Directors: Santiago Gómez / José Racioppi / Sebastián Betancur
Copywriters: Karen Lozano / Sharon Fandiño
Art Directors: Julián Güiza / Bernabé Echeverría
Art Director-Motion Graphics: Sebastian Orozco Betancur
Account Directors: Viviana Vega / Juan David Pinzón
Account Executive: Laura Balcero
Account Executives: Daniela Morales / Juan Otalora
Planning: Nicolás Téllez
Commerce Executive: Lorena Calvijo
Social networks: Alison Gutiérrez
Community Manager: Sergio Rojas
El Dorado Fest 2023
