EYE OF THE TIGER Lé Beton Chenin blanc by Orpheus & the Raven delves further into the authentic character of Orpheus (a.k.a. Etienne Louw, winemaker) from the Orpheus and the Raven wine brand. The story is inspired by the original Rocky movie series about grit and determination, the will to rise to the challenge and the thrill of the fight.
Orpheus takes centre stage in a humouristic, yet elegantly illustrative depiction of Orpheus’s untethering love for electric guitar solos from the 80s rock n roll genre. The character of Orpheus is depicted as an 80s rockstar-meets-medieval-gladiator over-powering its fiercest opposition depicted as a tiger. He’s eloquent guitar riffs and melodies explodes from his trusted weapon, the Fender electric guitar, and challenges his opponent to a dance-fight.
The design language is “all gold tops and dance fights” with hand drawn illustration and typography with gold foil finishes.
