Digital Marketing allows businesses to reach and engage with their target audience more effectively, ultimately driving growth and revenue. As the importance of online presence for businesses continues to grow, the demand for digital marketing professionals will also increase. Digital marketing uses various new and creative methods and ideas to market a business and brand on digital platforms. Leveraging social media influencers, making creative videos, and making effective use of marketing tools are a few examples of creative digital marketing. All online efforts to communicate with and influence potential clients are referred to as digital marketing. It promotes products or services using digital channels, including search engines, social media, email, and websites.