We further enriched the rebrand with Cristal XTRA. An unfiltered lager with three types of grains, served in a bespoke glass. The lower and wider shape breaks with all category codes. The golden rim serves as a hint of nostalgia by referring to the well-known ‘boerke’ glass, and the ribbed exterior gives the glass a premium touch.
Outdoor campaign and photo XTRA glass by Wunderman Thompson Antwerp.
