After two seasons, Latin American fans still don't know how to pronounce the name
of France's most famous thief. That's why, to launch the third part, we created a campaign
to teach them how to correctly pronounce the name of the series using the traditional
and delicious French bread.
THANK YOU FOR PRONOUNCING LU🥖 CORRECTLY.
SORRY FOR THE FRENCH!
MEDIA.MONKS
CLIENT: NETFLIX LATINOAMÉRICA
MARKETING MANAGER: MARCELO RUIZ ABELLA
EXECUTIVE CREATIVE DIRECTORS: CÉSAR CASTAÑO, DAVID CORREA
ASSOCIATE CREATIVE DIRECTORS: CRISTIAN BURGOS, CRISTHIAN HURTADO
HEAD OF CLIENT: CAMILA TRIBÍN
TITLE MANAGER: SOFÍA ECHEVERRY
HEAD OF CLIENT: CAMILA TRIBÍN
TITLE MANAGER: SOFÍA ECHEVERRY
COMPANY PRODUCTION: WUNDERMAN THOMPSON
MEDIA COMPANY: DENTSU MEDIA
MEDIA COMPANY: DENTSU MEDIA
