Open London
An illustration, branding and design project for a UK government and Mayor of London initiative.
The project was created to discover where the disparity in London is and how to level up in these areas. The campaign also invited small and medium sized enterprises to enter innovative ideas for levelling up London in areas such as transport, housing, energy, health and social care.
My brief was to represented the city, different housing, diverse residents and modes of transport. The assets were used across social media, email communication and the website. I created the logo and branding and the illustrations for the campaign. Considerations were to represent London and the diversity of the residents. Other considerations where for the imagery to sit along side the branding of different partners/stakeholders.
Above: the main campaign image for the launch and awareness posts.
Challenges: Care, Energy, Health, Environment, Housing & Transport
Challenge posts calling SME's to the specific needs of London and Londoner's
Above: Icons for the challenge timeline used in the website.
Launch posts for the overall campaign and specifically at SME's.
Posts aimed at SME's on social for the different challenges.
Thank you
