“The message we’re getting out of this campaign will honour Riky’s legacy of promoting positivity. We hope it benefits his fans and anyone struggling with mental health.” stated Bianca Naidoo, Riky Rick’s wife.

The newly formed Riky Rick Foundation for the Promotion of Artivism is behind the release of the track. The foundation aims to bring attention to the issue of deteriorating mental health and well-being, as well as raise funds to support the efforts of individuals and organisations who promote mental well-being.