Client need: To better position Concha y Toro’s Sauvignon Blancs in the US market, where Chilean Sauvignon Blanc has great potential to become more top of mind. 

DAf’s response: We focused on both the splashiness and refreshing nature of the wine as well as the elements of Chile’s natural environment. In a brand video, key visuals and social media capsules we highlighted the liquid itself, as well as the nature of the wine’s origins,  including the sun breaking through morning mist, wind raking through the snow, spraying waves of Chile’s cool Pacific waters and the towering Andes together with the phrase, “Proudly Wild, Exquisitely Fresh.”