Background & Introduction:
Client Name: ILA
Industry: Fashion & Jewelry
Product/Service: Silver Jewelry
Objective:
To establish ILA as a premium brand in the silver jewelry market, capturing both the elegance of the material and the modern tastes of its target audience.
Target Audience:
Primary Audience: Women aged 25-45, interested in high-quality, elegant jewelry.
Secondary Audience: Gift shoppers looking for memorable, valuable gifts for special occasions.
Brand Image & Personality:
Elegant: The designs should reflect the sophisticated nature of silver as a material.
Modern: While silver is a classic material, ILA's designs need to cater to contemporary fashion trends.
Trustworthy: The designs should invoke trust, ensuring potential customers of the authenticity of the silver and craftsmanship.
Modern: While silver is a classic material, ILA's designs need to cater to contemporary fashion trends.
Trustworthy: The designs should invoke trust, ensuring potential customers of the authenticity of the silver and craftsmanship.
*all things used in this was for educational not for commercial purpose original client was different.
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