PAOYEE 寶儀鐘錶

•

PAOYEE 寶儀鐘錶

歷久彌新的時代性品牌－寶儀鐘錶，以專業技術及機械美學的深耕推廣，成為鐘錶界的藝術推手。期許將品牌升級，以精益求精的實驗精神、追求創新的態度，賦予品牌新的面貌。鐘錶如同時間的集合體，將寶儀鐘錶過去的磨練與未來的期許串連。因此我們以時間的科學符號「光錐」作為切入點，透過符號中過去、現在及未來的時空維度，不斷地穩定發展，貫徹品牌核心精神與服務永續；並將PAOYEE的字母拆解，隱喻於光錐的圖標當中，造就引領未來的跨時代標誌。

「光錐之內，皆是寶儀對時間的使命。」

The enduring contemporary brand - PAOYEE Watches, has cultivated and promoted professional technical expertise and mechanical aesthetics, establishing itself as a catalyst in the watchmaking industry's artistic realm. Aspiring to elevate the brand, embracing a spirit of meticulous experimentation and a pursuit of innovation to breathe new life into the brand. Watches, as an amalgamation of time, connect PAOYEE Watches' past resilience with future aspirations. Thus, we chose the scientific symbol of time, the "cone of light," as the point of departure. Through this symbol, we traverse the dimensions of past, present, and future, embodying stable progress and upholding the brand's core spirit and commitment to sustainable service. We deconstructed the letters of PAOYEE within the icon of the cone of light, symbolizing a transcendent emblem guiding the future.

"Within the cone of light lies PAOYEE's mission towards time."

Art Director - Midnight Design
Design - I Chan Su、Hsuan Yu Hsu
Interior Design - 塩研設計 Salting Lab
Typeface - 文鼎字型
Client - 寶儀鐘錶 PAOYEE