Beyond the Arabic Alphabet.

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    BEYOND THE ARABIC ALPHABET .
     
    Letters of the Arabic Alphabet have meanings and secrets far beyond their phonetic sounds.
    Inside this Box is a set of three typographic booklets along with three posters attached inside each one of them that explore three letters of the Arabic Alphabet, through experimental typography, in a quest to reveal some of the beauty and mystery of a culture constantly misjudged. 
     
     
    ن  | noon al niswa  /  نون الـــــــــــــنسوة
     
    The N that praises all women also known as 
    “noon el niswa” or “ The N of the Female”
     
    Imagine a letter created to praise the women, when attached to a verb or a noun; it draws a picture of eve alone. The word then becomes the property of the female alone, acknowledging her status and superiority in a male dominated world. 
     
    One of many beautiful secrets of the 
    Arabic alphabet.
     
     
    >  Different kinds of women have been represented through variations of  " ن " 
     

    و  | waw al jama'a  /  واو الجمــــــــــــــاعة
     
    The Power of the group also known as ”waw al jama’a”
    or “The O of the Group”
     
    “Waw el jama’a” when attached to the end of a verb, immediately takes the action to the universe of the
    group. It acknowledges the power of togetherness and the harmony required to do a certain action in a
    group. ”Waw al jama’a” is an important ingredient in the study of sociology and how different cultures
    should coexist.
     
    One of many beautiful secrets of the
    Arabic alphabet.
     

    >  Different kinds of groups have been represented through variations of  " و " 
     
     
    º  | al sekoon  /  الســـــــــــــكون
     
    The circle that projects peace and calmness also known as
    “Al Sukun” or “The Serenity”
     
    Al sekoun is not a letter per say. It is a phonetic sign when attached to any Arabic letter, the reader
    is politely asked to acquire a certain Zen state when pronouncing that letter in the word.
     
    This in return installs, next to the meaning of the word, certain wisdom and calmness that elevate the
    language to a finer realm.
     
    One of many beautiful secrets of the
    Arabic alphabet.
    >  Different kinds of calmness have been represented through variations of   " º "
     
     
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    Credits:
    Executive Creative Director / Writer : Hesham El Labban
    Binding by Gina Nagy
     
    Dubai Lynx award 2014
     
     

  • Credits:
    Writer : Hesham El Labban
    Binding by Gina Nagy
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    Process