BRIEF
The aim of this project was to create a promotional video for the launch of the Yamaha MT-15 motorcycle, featuring the slogans "Dark Side of Japan" and "Activate Your Dark Side." To set this project apart from international promos, we were tasked with creating a 20-30 second animated intro.
Concept
As the sun sets, our protagonist dons virtual reality goggles, transporting into a cyberpunk Tokyo alley.
Lights flicker, shadows pass by, and Japanese-themed creatures on motorcycles surround him.
He escapes through the alley, climbing staircases and rooftops with simulation glitches and neon lights.
Vapor envelops him as he transforms into an aggressive, sleek suit with glowing red eyes.
The chase continues, with a rooftop leap onto the Yamaha MT-15, transitioning to live action.
In this real-world setting, he showcases the bike's qualities through aerial shots and close-ups.
He reaches his high-tech garage, merging his helmet removal with the young man taking off augmented reality glasses. The new suit draws inspiration from the MT15: aggressive, intimidating, and robust.
Color Palette:
The saturated and neon-toned palette, characteristic of cyberpunk aesthetics, provides contrast for silhouette work and conveys the technological dynamism of the environment.
