IED - 2023 - Rebranding
Dialogo nel buio
Brand
"Dialogo Nel Buio" is a sensory journey and differs from a traditional exhibition due to the total absence of light and because visitors, to explore the environments, must rely on the senses of touch, hearing, smell, and taste, as well as on a guide with whom they are invited to engage. This allows visitors to learn to understand its value, offering them a space for dialogue and confrontation that is hardly replicable in real life.
Brief
Analyze the brand and revitalize it, by improving all the aspects where it lacks, starting from the logo design, moving to the visual identity and all the different possible communication outputs.
Solution
The redesign aims primarily to give "Dialogo Nel Buio" a recognizable visual identity more in line with its values: institutional, warm, inclusive. The rebranding communication campaign is based on the new slogan "Able to Feel" which wants to empower those who are blind and are often discriminated for their condition while it's totally normal: we wanna break those stereotypes.
Team
Art Director: Nicola Beccarelli
Art Director: Chiara Bellini
Art Director: Emily Di Valerio
Art Director: Valentina Stoppani
Creative Director: Francesco Fallisi
Enjoy the project! ©NICK
You reached the end of the project! See ya on my next one. ©NICK
