sizzle
is a brand in Saudi Arabia, Riyadh. The brand is described as spontaneous, funky, fun, and focused on conveying a sense of camaraderie, excitement, and openness to new experiences. It uses the concept of a burger in the design, creating a playful character that appears to be running and moving.
is a brand in Saudi Arabia, Riyadh. The brand is described as spontaneous, funky, fun, and focused on conveying a sense of camaraderie, excitement, and openness to new experiences. It uses the concept of a burger in the design, creating a playful character that appears to be running and moving.
The brand is primarily targeting young Saudis and a younger demographic, so its visual direction will be youthful. Additionally, the brand aims to incorporate the ongoing development and change happening in the country, adding a sense of innovation to its visual identity that sets it apart from older brands in the region, providing a fresh and unique experience.
In addition to introducing new flavors and techniques, the focus was on presenting identity in a modern and contemporary way. The feeling was important to convey it to users and visitors, and the impression led us in the direction you will see in the presentation.
moodboard
client : sizzle
Agency : Hak studio
Brand Identity Designer : Adel Amer
Motion designer : Ahmed Magdy
photographer : Arroz con Mango Perú
Thank you for watching
