Polet, the most iconic brand of premium ice cream in Colombia, needed to launch, for the first time in history, their biggest popsicle: Crunchy Caramel.
We always relate premiumness with fashion, luxury and exclusive campaigns and Polet is a synonym of all of that. So we made a fashion film that highlighted the indulgence, ingredients and the brand ritual, key parts of the experience in the category.
The result? What began as seasonal innovation product, became the most important brand’s launch, putting Crunchy Caramel as the top selling popsicle of the brand's year.
HAVAS COLOMBIA
Executive Creative Director: Diego Tovar | Creative Directors: Wolfgang Diaz - Laura Oviedo | Art Directors: Alejandro Nariño - Valentina Carvajal | Copywriters: Diana Correa - Juan Angarita | Photography: Francisco Contreras Production: Macarena | VFX: LOVO VFX
