This is an original work by Deepra Gagneja intended for Project at University of the Arts London.
This project is a 12-months communications campaign for the brand LUSH, a UK based cosmetics brand, that specialises in bath products.
This work is divided in 4 major files:
1. An in-depth research file
2. Campaign proposal file
3. Realising one of the proposed tactics file
4. Supporting material file to supplement the decisions.
CAMPAIGN PROPOSAL FILE
