WHAT IS SIENNA?
SIENNA is a Portuguese clothing brand created to celebrate Portugal's rich textile and tile heritage, offering a distinctive style and timeless elegance to the most demanding consumers by fusing traditional craftsmanship with contemporary design.
SIENNA specializes in offering a wide range of high quality, meticulously crafted garments for men and women, bringing comfort and sophistication to all casual, formal and accessory wear.
THE MISSION
The brand's mission is to elevate the Portuguese fashion industry, the essence of Portuguese culture, heritage and craftsmanship, while being committed to promoting ethical and sustainable fashion practices, which sets it apart from the competition.
SYMBOLISM
The name SIENNA was chosen for the rich, warm and elegant connotations of the natural earth pigment known for its deep reddish-brown tone, which symbolizes sophistication, authenticity and the connection to the earth. It thus reflects the brand's commitment to high-quality natural materials and a timeless, classic style.
GRAPHICS
The brand symbol was constructed based on the two letters "N" that appear in the name SIENNA. This technique, combined with the chosen typography, gives the brand a very simple but memorable visual identity, very sophisticated and powerful in the way they have been fused together.
The star graphic that connects the two N's elevates the brand in a mystical and special sense, visually characterizing its brand position and superior differentiation.
The star graphic that connects the two N's elevates the brand in a mystical and special sense, visually characterizing its brand position and superior differentiation.
TYPOGRAPHY
The typography used to construct the logo was chosen because it is inspired from the foundation of classical calligraphy. Each letter is carefully calibrated in proportions and curves and every detail is scientifically and systematically constructed with precision, which brings us back to exactly what the brand sets out to build for and with its customers.
