Through a small investment in paper bags distributed in stores, we turned pedestrians into free outdoor advertisements of “Shumensko” beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
Advertised brand: Carlsberg Bulgaria/ Shumensko Beer
Advert title: Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Bulgaria
Agency website: http://www.noblegraphics.eu
Creative Directors: Chavdar Kenarov, Marcel Levi
Art Director: George Kasabov
Photographer: Atanas Kanchev
Published: May 2008
Advert title: Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Bulgaria
Agency website: http://www.noblegraphics.eu
Creative Directors: Chavdar Kenarov, Marcel Levi
Art Director: George Kasabov
Photographer: Atanas Kanchev
Published: May 2008
