Based on the opportunities, I created the phygital experience that is The Comfort Zone-a physical, gamified experience that is comfortable, fun and personalised-like walking in a pair of Crocs.

To create a gamified experience for Crocs using phygital concepts such as interactive physical spaces and digital mediums in order to emphasise the comfort of its footwear, as well as being a canvas for self-expression.

Family with young children (between the ages of 7-12 years old)

Users are made aware of The Comfort Zone through omnichannel marketing channels such as outdoor signages, in-store advertising, web banner as well
as a promotional Instagram story. These platforms are chosen for their ability to reach out to families effectively.

The user is able to redirect themselves to the main Croc’s website, and find out more about the experience. Users have to purchase more than $60 worth of Crocs’ product, which will then make them eligible for the experience. A physical ticket (if they do not have the Crocs’ membership) will be issued. Otherwise, emails and texts are used to inform the user as well.

At the event, users engage in a phygital experience which offers a personalised, creative and multi-sensorial experience through 3 key zones- Connect Zone, Hue Zone and Jibbitz Zone. In doing so, they also redeem points by participating in the various games at the different zones, which includes different incentives based on the amount of points garnered.

The Connect Zone aims to strengthen the ties of families and their children with this tactile playground. Structures inspired by the Crocs footwear is used to form slides and play areas. Users are able to get a sense of the different textures Crocs uses in their footwear with fur and Croslite floors. Adding to this experience is a vibrant digital floor game, "All Linked Up!", which makes users use their feet to play. 

The Hue Zone centres on personalization, which is a core feature of Crocs' products. Games such as "Aura Wall" explores the colour of personalities, while "Hue Hunt" tests the ability of the users to identify colours, encapsulating the essence of the colourful and vibrant zone. 

Last but not least, users get to let their creative juices flowing with the chance to create their own Jibbitz designs. When they look up at the screen, the users will be able to see their own designs swimming around on the screen.

After the experience, users are able to redeem the incentives available. Most importantly, they associate the positive memories that they have made with Crocs. Crocs is able to strengthen the emotional connection that they have with their customers, and earn a positive brand association.