Crumshes is a bakery that offers cookies and ready-to-bake cookie dough, more than a cookie brand; it's a vibrant, joyous celebration of Emirati heritage, a brand of two sisters. As a brand originating from the heart of Dubai, Crumshes embodies youthful vitality and fem energy. It is an oasis, an oasis of cookies, that resonates with a younger audience, inviting them into a world where every bite is a blissful escape. We created cookie packages to reflect this spirit, inviting cookie enthusiasts to experience the sweetness of life in every Crumshes cookie.
In every bite, discover a taste of this oasis.
For the design of Crumshes, we drew inspiration from the oasis found in the deserts – an oasis of cookies, a sanctuary of sweetness. We wanted to capture the essence of Dubai's warm sunsets, clear skies, and brilliant sunshine. We employed gradients in warm tones, mimicking the hues of the setting sun, and utilized a diffusion technique in the illustrations. This technique created a visual effect reminiscent of the distortion caused by heat, evoking the feeling of a mirage in the desert.
Made by Tats Oquendo in collaboration with Santiago Garcés.
