Raffaello is a brand that encourages consumers to open their hearts and share their feelings. 

Mothers' Day is the perfect occasion for consumers to express their gratitude towards the ones that close to their hearts and gift them a box of Raffaello. However, the 8th of March is also the day when all the other brands encourage their consumers to do the same thing.

In order to stand out from the clutter and make Raffaello top of mind during this gifting occasion, we needed to create a campaign that really connects with the consumers on an emotional level.

Starting from the idea that "the people that see the best in us, deserve the best from us" we created an emotional brand experiment meant to showcase the strong bond between mothers and daughters.