Type of work: Brand & Product Identity
Status: Passion Project
Oasis represents an Algerian dates brand reimagined through the essence of the Algerian Sahara. The logo draws inspiration from the iconic crescent and star motifs often adorning the tops of mosques, while its design mirrors the distinctive shape of clay-built structures reminiscent of Biskra’s ancient architecture.
A unique secondary element, the palm tree, has been intricately woven into the brand’s identity, prominently featured across the packaging. The color palette takes cues from the mesmerizing hues of a sunset in the village of Dachra Hamra in Biskra.
To capture the cultural essence, the Arabic text is crafted in a Maghrebi font, while the Latin English text is presented in a vintage Western style, adding a nuanced blend of tradition and modernity to the overall design.
